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Sales or Business Deveelopment Director

  • Name: Jeff Rodgers
  • Email: jrodgers@jwrconsulting.com
  • Phone: 4109612336
  • City: Lewes
  • State: Delaware
  • Country: United States
  • Listed: September 7, 2017 4:09 pm
  • Expires: This ad has expired

Objective

A senior position in sales or business development.

Work History

Landon Media Group – New York, New York

2002 to 2009

Senior Vice President, Business Development; 2007-2009
  • Responsible for selling prospective newspapers the value and benefits of Landon services
  • New client integration, maintenance and retention
  • Communicate strategic direction and successes to existing clients
  • Develop strategies to position client markets and products
  • Train and consult with clients in effective use of research data, presentations and web-based resources available from the company
  • Build a network of communication among key advertising executives at client newspapers
  • Negotiate contracts and maintain relationships with company research vendors

Senior Vice President, National Advertising Division; 2005-2007
  • Responsible for advertising sales for more than 50 client newspapers
  • Manage nationwide sales, research and support staff
  • Prospect for new advertising clients, develop needs analysis and develop targeted presentations
  • Maintain relationships with company’s data vendors
  • Member, Corporate New Business Development Team

Vice President, Newspaper Strategist; 2003-2005

Vice President, Marketing Director; 2002-2005

Newspaper Partners Incorporated – Los Angeles, California

1999 to 2002

Executive Vice President
  • Identify critical issues and develop new business presentations for prospective clients
  • Member, New Business Development Team
  • Consult with clients on marketing, research and strategic issues
  • Oversee contract management and client billing
  • Direct account managers in use of research and marketing data in presentations to agencies and advertisers
  • Manage Company’s strategic planning and financial analysis
  • Member, Board of Directors

San Bernardino County Sun – San Bernardino, California

1997 to 1999

Marketing Director
  • Strategic plan development for improved integration of company departments
  • Conduct needs analysis and direct development of presentations to major clients such as Macy’s, Stater Bros., Robinson’s-May
  • Train sales staff on competitive selling and use of information-based presentations
  • Media planning and buying for radio, outdoor, cable television, transit and trade advertising
  • Administer involvement and marketing of non-profit events and community groups and direct activities of non-profit foundation
  • Member, Operating Committee

USADATA – San Diego, California

1997

Consultant
  • Responsible for Internet sales, training and development for major corporate accounts including Microsoft, GTE Wireless, VISA USA
  • Consult with company web design team on layout and customization for clients and advertisers
  • Develop strategic initiatives for clients to utilize research data to expand market base and more effectively compete at the local level
  • Develop and present new business marketing plans for key clients and prospects

Advo – San Diego, California

1995 to 1997

Sales and Marketing Executive
  • Direct mail marketing executive responsible for microtargeting analysis and sales to clients generating $100 million in annual revenue
  • Consult with major clients such as Radio Shack, Pizza Hut and Payless Shoes Stores on developing databases to facilitate the understanding of their prime customer market and dollar potential
  • Strategize with key personnel in gaining and maintaining market share and incremental business
  • Train Sales and Marketing Associates in advanced microtargeting solutions, utilization of syndicated research and understanding of competitive media and sales techniques
  • Facilitate presentations to key accounts: locally, regionally and nationally

VNU Marketing Information Services – New York, New York

1986 to 1995

Senior Vice President, Sales
  • Sales and marketing of information-based products to newspapers, magazines, advertisers and advertising agencies throughout the U.S.
  • Responsible for more than $20 million in annual revenue
  • Managed senior sales executives and administrative support staff
  • Initiated strategic plan for major expansion of the company
  • Developed database of customers and prospects and implemented plan to capture incremental revenue
  • Consultant to clients on research issues, product utilization and software applications to grow business
  • Develop and present competitive selling seminars to clients, senior management and sales teams
  • Corporate representative for trade shows, conventions and symposia
  • Development of marketing materials and new business presentations
  • Invited speaker to universities, corporate meetings and media events

Cresmer, Woodward, O’Mara and Ormsbee – New York, New York

1985 to 1986

Vice President
  • Responsibility for marketing, graphic design and research departments
  • Sales promotions and public relations representative for media trade press
  • Development of new business presentations
  • Consult with clients on marketing, research and sales presentations
  • Member, Newspaper Industry Syndicated Research Taskforce

Peninsula Times Tribune – Palo Alto, California

1981 to 1984

Retail Sales and Marketing Director
  • Directed retail advertising department with annual sales in excess of $12 million
  • Responsible for market research, promotion, graphic design, public relations, community affairs and Newspaper in Education departments
  • Managed a staff of 51
  • Member, Senior Executive Planning Group

San Francisco Newspaper Agency – San Francisco, California

1979 to 1981

Research Manager
  • Development of presentations for all major advertisers and key sales categories
  • Participated in sales calls to major advertisers and advertising agencies
  • Designed and implemented primary research projects in support of key sales categories
  • Supervised four research analysts
  • Coordinated efforts of outside research suppliers
  • Company representative to nationwide forum on pilot program to transmit newspapers electronically

Newsday – Melville, New York

1978 to 1979

Assistant Research Manager
  • Developed sales presentations to all major advertisers and participated in sales calls
  • Trained advertising sales staff in utilization of marketing information
  • Managed research analysts and administrative support staff

Times Union – Albany, New York

1973 to 1978

Marketing and Research Manager
  • Created, implemented and managed the company’s first marketing department
Trained sales staff in effective utilization of marketing material and competitive selling

Education

EDUCATION
  • Albany State University – Albany, New York; Bachelor of Science
  • American Press Institute – Reston, Virginia; Marketing the Daily Newspaper
Ad Reference ID: 40059b15bed3dc8f

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