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Communications Specialist

  • Name: Bernadette Vielhaber
  • Email: bavielhaber@gmail.com
  • Phone: 4402585133
  • City: Arnold
  • State: Maryland
  • Country: United States
  • Listed: October 5, 2016 2:56 pm
  • Expires: This ad has expired


To utilize my experience in media relations, journalism, and marketing to provide clear, concise and digestible content that appeals, connects with, and helps foster the relationship between the organization and its audiences.

Seeking an opportunity to help create and contribute towards a strategy that has an end goal in mind and working with an open-minded team looking to move forward.

Work History

Marketing & Communications Coordinator at basys, inc. (April-August 2016)
  • Supported 2016 Users Group Conference (UGC), coordinating prep for instructional sessions (gathering, creating presentation materials) and created collateral for the events (brochures, certificates, surveys, etc.), and coordinated the Sponsor tabletop showcase
  • Utilized Mail Chimp and Survey Monkey to create newsletters, surveys and to tabulate data for pre- and post-UGC reports
  • Assisted with several team building events and recruitment marketing efforts, including research on events, groups that basys may work within the community
  • Worked on recruitment marketing efforts including researching networking opportunities for one-on-one interaction with current employees and other in the community for basys to participate in as a sponsor or in a supporting role
  • Edited, formatted and checked for branding alignment documentation for sales proposals, training manuals, and other external uses

Integrated Marketing Communications Representative at Rockwell Automation (October 2014-March 2016)

  • Created marketing and communication collateral and supported efforts on behalf of the Automotive & Tire and the Global Solutions groups as a member of the global marketing department
  • Created the Connected Production playbook for the digital oilfield solution used in training the Top 50 global sales representatives
  • Collaborated with our branding, legal, and technical communications personnel on naming and documenting a product line of remote data acquisition transmitters and artificial pump equipment that were part of a previous acquisition by Rockwell Automation.
  • Reviewed and edited presentations for company branding standards (correct brand names, trademarks, etc.) and to protect Rockwell Automation's intellectual property, including major events like Automation Fair and RAOTM (Rockwell Automation On The Move)
  • Contributed towards the refreshment of the Automotive & Tire industry web page, including writing SEO- focused content and collecting and providing graphics and photos
  • Created traditional marketing and communication collateral (profiles, presentations), created newer pieces (infographics, animated video), targeting for use in social media (YouTube channel, Twitter, Facebook, LinkedIn)

Marketing Coordinator at NexGoal  (November 2012-September 2014)

  • Redesigned the website, expanded social media usage, author of the company blog and press releases, and created e-blast campaigns for several targeted audiences for business development
  • Created new marketing content (online, print) stressing the company’s mission to connect athlete-candidates with our corporate clients and how this partnership moves companies forward
  • Created content for athlete-candidates, including white papers and blog posts with tips, advice for creating a foundation to start post-athletic careers (LinkedIn profiles, networking, interviewing, etc.)
  • Placed advertising and stories with several publications (sports, franchising, educational) to share our story with that audience both online and in print
  • Researched business development opportunities, finding prospective corporate clients, targeting decision makers with athletic/sport backgrounds and attended events on behalf of NexGoal
  • Developed content and campaigns targeting non-traditional audiences (collegiate academic advisors working with student-athletes, fellow sports-related companies in our network, etc.)
  • Played a heavy role in the franchising efforts: updating CRM with potential franchisee information, researching targeted audiences, working with brokers and portals and providing marketing content

Associate Editor at Penton Media (October 2004-October 2011)

  • Created editorial and graphical content for print and digital products reaching the manufacturing sector, reached out to industry leaders for editorial contributions in the areas of safety, energy efficiency and other best practices for cost-effective operations
  • Member of the website redesign project team, and offered expertise in other design projects
  • Coordinated production of print products from initial page design and final editing of pages to maintain scheduled deadlines
  • Assigned and executed additional editorial and production responsibilities following several restructuring phases within the Manufacturing and Supply Chain group, resulting in additional magazine editorial and production duties
  • Organized promotional materials and served as representative at several industry trade shows

Asst. Sports Information Director at Eastern Michigan University (August 2000-October 2004)

  • Researched, developed, wrote and edited press related materials (game notes, press releases, media guides, game programs) and designed marketing collateral (schedule cards, posters, magnets) and advertisements
  • Publicized athletes and teams through developing supporting material and completing nomination forms for various conference and national awards, garnering several Academic All-American, All-American, Academic All-MAC, All-MAC, and All-District honors for EMU Athletes
  • Executed various game-day responsibilities (staffing and managing events including statistical crew, scoreboard/sound operation, pre- and post-game set-up of press row, authorized and distributed credentials), for both regular season and several conference and NCAA championship efforts, hosted by EMU
  • Supervised a student and intern staff between six and eight, assigning responsibility for game-day events and management of media relations duties throughout the season
  • Worked with student-athletes, coaches, and administrators in community relations activities


Bachelor of Arts - Mass Communications Wright State University (Dayton, OH / June 1998)


WISE (Women In Sports and Events) (August 2011-Present)

  • Member of the WISE Career Resources Committee
  • Served as editor of the “Ask The Experts” column, working with WISE membership who are also industry leaders to provide insightful career-oriented topics: networking, career growth, inter-department relationships, mentorship, career changers, and more.
  • Served as editor of the WISE Reader column, member-contributed book reviews
  • Responsible for selecting, editing, and working with our experts to provide a meaningful answer to questions posed by our members for use in social media, on our website, and in our newsletters.

Wright State University Alumni Association (September 2000-Present)

Ad Reference ID: 26157f50bc174c2a

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